It is important for public relations professionals to be able to look at different public relations situations and determine how it will affect their stakeholders.
In Public Relations Case Studies, I and two other students, evaluated a company's response to a public relations crisis as a final project for the class. We chose to evaluate Carnival Cruise Line's response to the sinking of their cruise ship, the Costa Concordia.
We looked at Carnival's response to the sinking of the Costa Concordia and how their response affected their stakeholders.
Click the button below to view and download the PDF version of our findings.View Case Study